Why does Cool Stance® appear brown? Cool Stance® is brown because the white meat of the coconut has been heated during processing to extract the coconut oil. By ACFS|2016-06-09T13:58:10-08:00April 15, 2016|Comments Off on Why does Cool Stance® appear brown? Share This Story, Choose Your Platform! FacebookTwitterRedditLinkedInWhatsAppTumblrPinterestVkXingEmail About the Author: ACFS